Packaging and Presentation:

Luxury toiletries are generally packaged to showcase them in a manner that impresses the guest as well and enhances their overall experience. Easily the packaging makes for an attractive, avant-goirist wrapping (often a sleek-modern design that mirrors its brand and aesthetic). Bottles or containers are made from quality stuff such as glass and/or recycled plastics with fancy labels and demure branding. Incorporating sustainability with luxury, some hotels bottle their amenities in reusable dispensers.

Fragrance Profiles:

Luxury toiletries have subtly scented fragrances crafted for the same purposes. These scents are often crafted in partnership with some of the world’s most celebrated perfumers and have a level of sophistication — matched by their social media availability. Lavender, jasmine and sandalwood are used frequently to calm while notes of citrus uplift.